Welcome back to part 2 of our blog, “Nine critical laws to implement in social media”.
Here we will discuss the following three critical laws you should implement in your social media marketing plan.
Next week we will release the final part of the blog; we hope you have enjoyed the reading so far.
The Law of Patience in Social Media Marketing
Social media and content marketing success doesn’t just happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results. If you and your company aren’t willing to play the long game, you are not doing things correctly. If you want to build up your brand, your following, and your engagement on posts, this takes much time and is a slow process that requires great patience. If your company does not want to provide work and dedication over time consistently, then don’t expect to have great responses and positive results.
Imagine that you have a math exam coming up. It goes without saying that practising math more frequently will improve your grade. You can’t just open your textbook the night before the test and quickly memorize all the formulas and expect to score an A! It is the same in terms of business, if you’re doing what it takes to achieve the results you want, you must be persistent and patient.
The Law of Compounding
Suppose you have unique, quality content and build your online audience of quality followers. In that case, they will share it with their audiences on Twitter, Facebook, LinkedIn, their blogs and elsewhere. Sharing and discussing your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.
So make sure to post engaging stuff on social media. This will multiply your efforts by reaching out to a large number of people who are interested in your brand. If someone enjoys your Facebook post, they might tweet about it on Twitter as well. It is also possible that someone who subscribes to your YouTube channel will tell their friends to subscribe to it. As a result, there are more places where your material might be found by more individuals.
The Law of Influence in Social Media Marketing
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them. It is vital to develop positive relationships with online influencers, whether small or renowned in the social media world. If you are on their “interest list”, they might share some of your work with their followers to gain interest in your products and services. Share and promote their content to try and gain a form of relationship with influencers to form long-term bonds. There is always someone interested in what you are selling, so do not hesitate!
This is a very efficient way to increase the visibility of your marketing efforts, but for it to be successful, you need to collaborate with influencers that are active in your target market and who have responsive, high-quality, and legitimate followers who fall within your target demographic. Working with influencers can be very effective, so if you develop a reputation as a trustworthy business partner who offers top-notch goods and reliable information, influencers will be sharing your content more with their own followers, which can put your company in front of a huge new audience.
Stay tuned for Part 3
If you have not read part 1 click here.